Cat Fancy Machine & Packaging Design

Project Parameters

Collaboration with marketing managers, sales, education, and merchandising teams supported the development of concepts and the execution of designs that aligned with strategic objectives and met project deadlines. The Cat Fancy sewing machine and its matching packaging were created for the Mass Merchandising Department, with screen-printed artwork and eye-catching packaging developed in partnership with the Head of Mass Merchandising and Marketing. This project represented the company’s first in-house specialty-designed machine in several years and contributed to notable incremental sales growth.

Programs Used

Adobe Illustrator, Adobe Photoshop

Product Screen print design

Packaging Design